A group of LGBTQ activists are taking a stand against gun violence, with hundreds participating in direct actions against gun companies and their allies around the country.

Gays Against Guns (GAG) formed following the massacre at the Pulse Nightclub in Orlando this past June, in which a gunman murdered 49 people at the popular gay bar. The activist collective has chapters in 9 cities and boasts more than 300 members in New York City. The group plans to target gun manufacturers including Smith & Wesson and Sturm, Ruger & Co – the two largest in the United States – as well as the National Rifle Association.

The group’s Facebook page states: “Queer complacency is over. We call for a ban on assault weapons and sensible gun regulation. We will not let our 49 siblings’ death be in vain.”

The direct actions – slated to kick off Monday – are partly inspired by older activists in the group who participated in the Act Up gay rights campaign of the 1980s, which offered advocacy for people in the gay community affected by AIDS and broadcasted their plight. Act Up’s direct action approach is credited with successfully bringing AIDS into the public spotlight.

GAG seeks to not only elevate the discussion around gun violence and rail against the cynical lobbying of the NRA that persistently blocks meaningful gun laws, but to target companies and individuals with financial stakes in weapons manufacturing.

On Monday, activists staged a “die in” outside of BlackRock, an investment firm with large investments in Smith & Wesson.

Cathy Marino-Thomas – a campaigner for GAG – discussed the rationale for protesting BlackRock:

Here is a company whose CEO, Laurence Fink, prides himself on their socially conscious investment yet comes right out and tells clients that mass shootings worked to their financial advantage,” said campaigner Cathy Marino-Thomas. “They’re smart enough to acknowledge they profit from massacres but can’t find a way to unload those stocks? That’s amoral.

GAG also looks to call attention to firms that vie benefits to NRA members, including car rental companies and Visa.

The nascent organization may just be getting off the ground, but its moral vision and willingness to act are inspiring qualities. With more organizations representing a greater diversity of US citizens forming a loose coalition fighting for sensible gun laws, the tide may slowly turn in favor of sanity in a political arena dominated by Second Amendment extremists.

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