Hanukkah, Nonprofits, and Year-End Giving,
Hanukkah kicked off on Sunday, December 6, presenting Jewish organizations the opportunity to fundraise for their important work during this festival of rededication and renewal.
Lasting through December 14, the festival comes on the heels of the most successful #GivingTuesday to date. On December 1, tens of thousands of nonprofits raised more than $115 million. Many of those organizations were faith-based nonprofits, including Jewish groups such as the The Associated: Jewish Community Federation of Baltimore, which raised $1 million with 150 callers on #GivingTuesday.
The very foundations of #GivingTuesday stem from the ingenious fundraising efforts of the 92nd Street Y in New York City, a Jewish community organization. The group founded #GivingTuesday in 2012, planting the seed that has grown into the wildly successful day of giving that now exists.
Some Jewish community leaders are using the start of Hanukkah to give back. Jewish Family Service in Seattle has provided basic need assistance for disadvantaged families and announced its charitable support for resettling Syrian refugees.
Leaders of Jewish nonprofits can help secure year-end gifts by using Hanukkah-themed communications, and in doing so reestablishing the strong cultural ties between donors, prospects, and the nonprofit institution in question.