(A view of the Malheur National Wildlife Refuge)

As federal authorities enter negotiations with the 20 or so extremists currently held up at the Malheur National Wildlife Refuge in southeastern Oregon, one environmental nonprofit is stepping up to offer everyday citizens appalled at the situation the opportunity to contribute positively.

Conservation Lands Foundation rolled out the #ServiceNotSeizure hashtag in an effort to raise funds to put young people and veterans to work maintaining precious nature reserves in government possession.

On the organization’s website:

The Bundy family from southern Nevada has been in a decades’ long feud with the Bureau of Land Management (BLM) over the family’s use of public lands for grazing, but the recent militant takeover of the Malheur National Wildlife Refuge in Oregon has taken the dispute to a new level…Here’s a way to direct your frustration toward helping our public lands: the Conservation Lands Foundation has launched a Crowdrise campaign to invite donations that will support veterans, youth, and Native Americans who want to work as conservation stewards on BLM’s National Conservation Lands.

The organization is tapping into popular sentiment against the gun-toting posse of anti-government extremists, whose behavior is endangering the health of the refuge. In ridicule, people have shipped a number of vulgar or demeaning items to the occupiers. Conservation Land Foundation thinks that people can better spend their energies counteracting the extremists’ noxious behavior through good deeds. The money raised through the group’s #ServiceNotSeuzure campaign will generate job opportunities as well as the staff power to help preserve public lands.

These are imitation-worthy tactics for fundraisers interested in leveraging breaking news stories for specially targeted fundraising campaigns.


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