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The Dark Side of Fundraising on Facebook
This year’s #GivingTuesday was a roaring success. Nonprofits raised 17 percent more than they did last year, with more than 4 million individual donors contributing a staggering $380 million. Concerns that grassroots donors would be exhausted by “rage giving” proved unfounded. Facebook played a…
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Facebook Will Be Indispensable for #GivingTuesday 2018
#GivingTuesday—the fundraising holiday that immediately follows the consumer-oriented Black Friday—has grown each year since its inauguration in 2012, generating millions of dollars in vital funding for nonprofits around the world. U.S. nonprofits collected a staggering $180 million in 2016, and last year’s #GivingTuesday raised…
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Fundraising Takeaways from 2015
(2015 takeaway: Millennials are the next great giving generation, and they donate via mobile technology.) After 5 straight years of growth in the fundraising world (2014 topped previous records, pulling in $358.38 billion in philanthropic dollars, and 2015 will likely be even bigger), things are…
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#GivingTuesday 2015: A Roaring Success
For the fourth consecutive year, #GivingTuesday grew big-time. On December 1, donors from 71 countries stepped up and gave generously to tens of thousands of nonprofit organizations in what has certainly become an established annual day of charitable action during the holiday season. Based on…
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Fundraising Essentials: Mobile Giving
Earlier this month, Paypal announced its 2014 charitable giving statistics. If there is one thing that the numbers tell us, it’s that donors are moving toward mobile devices as their preferred means of digital giving. Paypal – an online payment service – saw a 50…
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As Donor Behavior Shifts Online, Salvation Army Struggles to Raise Funds
The last few years have seen tremendous growth in philanthropic fundraising, as the economy slowly but surely emerges from the recession. Recent figures indicate that nonprofits raised $335.17 billion in 2013, a 4.4 percent increase from the previous year. This amounted to a 22 percent…
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#GivingTuesday’s Big Impact on Philanthropy
The optimistic projections were correct—#GivingTuesday was a roaring success, as non-profits across the globe successfully raised millions of dollars. The Lilly Family School of Philanthropy at Indiana University plans to release a comprehensive report in the coming months. The Case Foundation has given an initial…
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An Alternative to Black Friday, #GivingTuesday
Gearing up for December 2, organizers for #GivingTuesday expect to double their reach with twice as many participants as last year. Conceptualized in October 2012 by the 92nd Street Y in New York City, #GivingTuesday was meant to serve as a counterbalance to the consumer-oriented…
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